An sms I just received from the local clothing company, Identity:

Are you joking? Is it Down-syndrome Day already? Are these guys specifically targeting the illiterate? I don’t appreciate bad grammar at the best of times, but the fact that someone actually said, “Hey! Why don’t we be cool, and attract clients by smsing our clients like we would four-year olds! That’ll get us the street-cred we lack!” both worries and irritates me. A lot.

I don’t know anyone, cool or otherwise, who sends messages like that. If one of the sales-people spoke to me with that approach, I would have hit them in the mouth and shopped elsewhere.