So as mentioned, I’m all for the “fight for light” campaign, but this little pre-ticked opt-in area at the bottom of kulula.com’s petition for the initiative got my back up:

What about all the (I assume most) people that want to know about the progress of “fight for light” but really dont want to receive a ton of cheap-flight-special-offer spam from Kulula? It amazes me how many people still can’t grasp the very simple concept of permission marketing.

Sigh…!