Mini leaves Melrose Arch
Posted by Rich...! under Uncategorized on October 13 2005 at 9:36 PM
Very cool billboard (of sorts) at Melrose Arch, it’s a Mini Cooper that’s driven straight through the parking garage wall. Obviously it’s on the freeway and is designed to be seen at a glance as you speed past it.
Oh, and while you’re at it go check out Gari’s site, he has a rad mini ad up there too…!
October 14th, 2005 at 2:55 pm
I agree that’s it’s a very cool advert… but it irritates (perhaps a strong word) me when people don’t go all the way to get things as close to perfect as possible, in this case as real as possible. Especially when it’s such a good idea from which you could get so much more impact…
I also understand that it’s meant for the quick glimpse from the freeway but I’d still rather people go “OH my God, WOW!!!!” than “hrmm cool advert” at my advert. I’d probably say “OH WOW!!!” if I saw the advert blogged on Ad Blather. I’d probably say, “hrmm cool advert” if I drove past Melrose Arch and saw this!
But then again I’m not in advertising and may just know nothing about it…
October 14th, 2005 at 5:19 pm
It’s brilliant! nothing more – nothing less.
August 27th, 2011 at 1:47 am
Really enjoyed this blog post, how can I make is so that I get an email sent to me whenever you write a new update?