The faceless masses
Posted by Rich...! under Uncategorized on October 26 2005 at 12:06 AMI’ve been meaning to post about this billboard for ages, but just kept forgetting. Basically, it fucks me off.
Are these guys actually implying that if I don’t have an insurance broker, I’m simply a faceless blur? How arrogant (ignorant). Who approves this shit?
Bah! Another Loerie candidate in the making…!
October 26th, 2005 at 8:33 am
I’m a blurred face without my bank, my broker, my personal trainer, my new sports sedan, my healthcare package, this phone, that breakfast cereal and some other stuff.
October 26th, 2005 at 9:04 am
Actually, with an insurance broker you’re a blur. That’s how insurance works, it’s not designed for individuals – the economics of it dictate that…
But yeah, I’m also getting more and more convinced (not that I wasn’t, really) that ad agencies suck balls!
October 26th, 2005 at 6:08 pm
I’m gonna look like what? Holy crap, i’m off to see a broker about, er, a broker.
October 26th, 2005 at 8:24 pm
He looks like he has a silk stocking over his head. So, without a broker, you’re a bad 80′s bank robber.
October 27th, 2005 at 10:16 am
Ironically, if you are part of an insurance thing you are a faceless person in the mound of bureaucratic nothingness they incur.
So not having an insurance broker at least means you stand out.
The idiots have it SO wrong. If anything they should be fined for stupidity.
October 27th, 2005 at 9:16 pm
Advertising is so subjective. It’s also targeted at very specific markets, which in this case is yuppies with a sheep-like impulse to conform, conform! They should have rather had someone holding a gun to the guys head, with a slogan like without insurance you’re like this yo.
October 28th, 2005 at 11:28 am
Actually, I think it’s remarkably accurate – when seen from the perspective of insurance brokers and insurance marketing people. See, if you don’t have a broker, then they don’t know who you are, so all they know is that there are these faceless blurs all around them, and that they are losing out on business…
Think od it as a more existential form of advertising, where they take an honest look at the empirical evidence as they see it. Rather than trying to lie to people about some false benefits of having an insurance broker, they are saying “Without an insurance broker, we don’t know who you are”, although they do stop short of saying “and if we don’t know who you are, we can’t sell you things, and that could severely compromise our expensive car habits, and golf-club memberships…”
October 29th, 2005 at 3:06 pm
Ermmm, let’s all be like yuppies and conform conform, c’mon you can do it, pick up the phone and dial….direct, outsurance etc. Get asked 10 questions and hey presto you got cover!! It’s all about conformity – want non-conformity then self-insure, otherwise go for one of the personalised offerings from a broker….no excess payable, insure those items you want insured and have it agreed that certain items are excluded so that there’s never a dispute about underinsurance. Truly the add is wrong, it should have shown a speech bubble instead of a blurred face!!
October 31st, 2005 at 3:24 pm
I have my own broker. His name is Vinny and if you hit be, he’ll break you. Nothing keeps robbers away like mafioso on the porch.
Anyway, PR and marketing principles were derived from propaganda principles around the 50s. Hence all PR and marketing is based on manipulation. Promotion is a different concept; to promote a product means in a way to put it out there and have it withstand public scrutiny. But Outsurance and Dial Direct saying they got rid of the middle man? Clearly the middle man hasn’t been making that much in the first place…