If so, then TwoFour may well be for you (and if that is the case we’d rather you not visit us anymore)!

Basically TwoFour is a search engine. He’s also a blogger. Oh, and a robot.

Twofour
This is so wrong. On so many levels. No really ad people should be fired over this (fingers crossed).

Basically TwoFour is trying to be the “Face of” search. From Bizcomm:

“The idea to create this TwoFour character is a strong one as it gives us the talking, real-life “Face Of” search on 24.com, allowing consumers to build a relationship with something real.” says Wendy Moorcroft, creative director at Ogilvy Cape Town

I cant believe clients’ buy this garbage. They should realise that search has a face already, and it looks like this.

We really don’t need to be spoken down to with cute characters, we’re not idiots. What amazes is me that they’ve also managed to talk the client into creating animated TV adds for TwoFour. TV Ads! For a search engine!

The blog is worth a read too…

Good tidings, hot web freak-a-zoid. I needed a pep me-up. My psycho-analyst told me to repeat to myself repeatedly that I am TwoFour, the coolest search engine in the universe, the Milky Way, the Solar System, Planet Earth, Africa and South Africa, including all nine official provinces. I searched for a laugh and found it!

Call me a web freak-a-zoid again and I’l kick you in the nuts and bolts. This is not a blog, a blog is about real people. What this is, is a classic case of a 28 year old creative trying to write as a teenager, and it’s just stupid (hint: the teens are the ones that don’t need to be convinced about the tech, work on the boomers, and for god’s sake don’t use a robot).

And people pay loads for this shit!

It’s like the blind leading the blind…!

PS: I found this link on gottaquirk, be sure to read Darren’s take on it

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