So I was sitting with my son the other day eating some Corn Flakes (still love ‘em) when I saw a blurb on the box:
Hmmm…
“Mom’s know best…” no need for an apostrophe there.
“Kelloggs Corn Flakes…” there is however a need for one here (it’s your own brand!).
“Childrens energy levels” here too.
I don’t know what’s worse, that the mistakes appear at all, or that they appear in a sentence about improving your kid’s energy and concentration levels, “allowing them to perform at their best.”
Oh the irony…!
November 16th, 2008 at 1:11 am
Lol! Nice 1
November 17th, 2008 at 4:58 pm
Oops! Well spotted!
November 20th, 2008 at 12:43 pm
You should be a copywriter:)
November 20th, 2008 at 2:24 pm
oh yes. grammar nazi moment indeed.
November 27th, 2008 at 12:34 pm
Well spotted can’t say that I read the info on the packaging.
December 12th, 2008 at 3:16 pm
Would it be churlish to point out that you probably meant to put the apostrophe at the end of kids (as in kids’ energy – otherwise there would only be one kid…)?
December 14th, 2008 at 4:19 pm
Well, I obviously considered that, but in this case if your read the sentence, the word ‘your’ hints at the singular – in my case I only have one corn flake eater. I think children’s would have been used for plural.
January 3rd, 2009 at 12:16 am
Makes you wonder if it really is good for your kids or is that whole piece just made up by the guy in the copy room?
January 6th, 2009 at 1:01 pm
Grammar Nazi indeed! Someone has to monitor cereal boxes! My pet hate is “your” instead of “you’re” . . .
January 26th, 2009 at 1:51 pm
People who do not know how to use the proper punctuation REALLY grate my cheese! It puzzles me that something like the apostrophe still causes so much confusion for people. And for mistakes to be found on A CEREAL BOX, with text that has probably been approved by a number of people is outrageous!!!
January 26th, 2009 at 1:53 pm
Oh and there should probably be a comma after ‘concentration’ in the last sentence…
February 11th, 2009 at 12:40 pm
Apostrophecitis is worse than AIDS in SA!
Oh and then is the plural/singular crap like “all of our employees IS on strike”. This happens on national TV, radio… These are simple rules ppl! For fuck’s sake (with an apostrophe)!
March 12th, 2009 at 7:33 pm
This is not bad advice, unlike a lot I have come across.