The ever-growing comments on my Free Advertising post from 2006 (702 comments to date, with only the 1st one being an actual comment to my post, thanks Peas) has generated some beauties, some real classics in terms of how people advertise. Every now and again, out of sheer curiosity, I’ll follow a URL to see if what each commentator posts is truly what you’ll get. Here is the latest:

Hi there we Specialise in web hosting and design
Websites From R99 A month.
R2250 for 5 page website design
R1250 for 3 page website design
R500 for 1 page website design
Monthly hosting R99 on any website
We also Specialize in Printing , signage, buisness cards , flyers , badges our current specials are:
500 full colour gloss business cards @349
5000 full colour flyers A5 gloss @1450
Badges R30 each
Magnet car signage A3 @ R190
Please contact us regarding any of these offers on
cell:0734569788
Best Regards
Riche’

Right. I’m gonna give you my thoughts before I actually give you the link. So where to begin? Ok:

As the site loads, an untreated, untrained voice welcomes you to his site (his name is not Riche’). The voice then proceeds to read, yes, read the text on the front page to you, just in case you didn’t like the sound of your own voice reading it to yourself in your head.

My best though is when he stumbles his words. Classic. No ‘Oh shit I buggered it up let’s re-record’, they’ll just use as is, because, who really cares, right? It’s only a website, and we sell website solutions, who will really judge us? I mean, really!

During two of the stumbles, however, and this really blows my mind, he realises that there’s a word missing from the text on the page, so he pauses, figures it out, and adds in the correct word. Apart from the re-record possibility mentioned earlier, what really worries me is that they haven’t added the words onto the page after realising that they’re missing. Because, who really needs those words to make the sentences correct? People will figure it out, c’mon!

The cherry on top, and yes, I waited for it, is that the voice is repeated. Over. And over. And over again. I just don’t understand.

Also:

- The Our Services page reads Our Serviecs.

- How we work is riddled with spelling errors.

- Recent designs doesn’t have links on the thumbnails.

- About us is exactly the same, barring two spelling corrections, as How we work.

- Contact us produces a ‘404 not found’ error.

- Their 3 packages (Starter, Premium and Business) have a ‘click to order’ button below, but all 3 go to the same email addy, with no defining subject lines, not making it as easy as possible for the consumer to order what he wants, so he has to fill it in himself. Now, more than ever, you need to make it super-crazy easy for someone to give you their money. And it’s not a difficult thing to do, it’s a tiny bit of code, which even I could do, and that’s saying a lot!

The whole site is a bit of a ‘mare really.

So maybe I’m being horrible. I know there are plenty of sites out there which are just as horrid as this one, but I still can’t get over this one little fact:

If you are selling something, no matter what it may be, you need to be absolutely sure that you, yourself, portray the ultimate in what it is you do.

How can you expect people to trust you to deliver on a professional, effective product if what you have created for yourself is far from up to scratch?

If you don’t look after yourself, why should I believe you’d look after me?

I’ll never get it.

Oh, link here.

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