Best thing since sliced bread?
Posted by Don Packett under Crazy Shit , Out & About , Rants on March 12 2009 at 9:36 AMThicker sliced bread. I’ll explain.
Just to set the scene: Every morning after gym I devour a can of tuna, 3 boiled eggs and a slice of toast. I buy Albany ‘Best of both’, just to kid myself into believing it is in fact healthier than white bread. Let me live in this delusion. Thanks.
This morning, while cutting my toast into fingers to dip into the soft boiled eggs (yes, I still do that) I noticed that the slice was thicker than usual. I don’t know how I came to that, maybe I have a toast-thickness gift. Anyway, so I have a look at the bag of bread and realise that all the slices are in fact thicker than normal, which leads me to one observation: Sneaky Albanians.
Albany are smart. Here’s why:
- You buy a loaf of bread on size, not slices
- It takes 2 slices to make a sandwich
- Fewer slices in a bag means fewer sandwiches
- You buy more bread to make more sandwiches
Simple.
It reminds me of the story of the cleaning lady at a toothpaste company who suggested to make the hole bigger in order for consumers to use more, which means sell more. Dentists prescribe using a pea-sized amount, but we all know, because the adverts show us, that a line across the brush is where it’s at.
So this all makes me wonder if any other brands, particularly food, are using techniques like this in these hard times. Wouldn’t be surprised. Sneaky fuckers.
March 12th, 2009 at 9:57 am
Come on Packie! Food companies have been doing this! Coca-Cola changed it’s can size from 340ml to 330ml yet retailed at the same price. Miniscule change, but at the volume they sell, that’s 10s of millions of rands worth of annual savings. Albany’s bread has been thicker for a brief while now. Who else… umm, Kellogs has changed the “volume” of Corn Flakes by making them more dense… Weetbix, too – they’ve made the bix smaller, and added more into the box fooling you into thinking that you’re getting a good deal, when, in fact, you end up eating more than you normally would at a faster rate.
See where this is going
?
March 23rd, 2009 at 1:23 pm
Those crafty packagers continue to manipulate us about the contents of the product through such deceptive presentation. For more examples take a look at this getclosure! article – and note especially the greenwashing tactics of Organics.
October 9th, 2009 at 2:20 pm
Bread suppliers and producers are selfish. why not give to the communities who support them. I sell walking sticks to pensioners, and would drastically-and very drastically too – reduce the price if any caring bread supplier/producer can sponsor at least fifty destitute pensioners My details are: Reggie Miso
10278 Elliot Street
Orlando West
Cell: 071 951 9335
October 9th, 2009 at 2:24 pm
will anyone know the orins of bunny chow?
picture of the menu would be highy appreciated
Reggie
November 7th, 2010 at 7:20 pm
On October 9th, 2009 at 2:24 pm, I CHALLENGED any caring bread supplier/producer to sponsor at least fifty destitute pensioners with walking sticks, and, to date, none took my pleading challenge, this inspite of me prepared and ready to drastically-and very drastically too – reduce the price if any caring bread supplier/producer can sponsor the waking sticks, which the economically weak pensioners so drastically need for wakling and support as they go through their daily tasks of walking, doing some chores etc.
I’m reachable at jesusmybanner@gmail.com
Samples of the very reliable, good quality, together with good, appealing workmanship are gladly available
Reggie Miso