While trying to make a name for herself in the South African social media space, Nadia van der Merwe found herself on the wrong side of the critics’ good books. She created a digital resumé that she, to my understanding, wanted to use to get her name out there, displaying her knowledge and love for the industry.
Some people liked it, most thought it was a bad move. But…
The objective was to make a name for herself in the South African social media space. Whether it started out well, or not so well, today not many people are unfamiliar with the name Nadia van der Merwe. I can almost guarantee that going this particular route (the bad press) wasn’t her plan all along, but Nadia really did make a name for herself.
Did it play out how I would imagine she envisioned it? No. Did she fulfill the primary objective? Absolutely. How she capitalises on this now, however, remains to be seen.
The boys at Jo’blog were kinda jealous that we didn’t have any online social media resumé of sorts, and thought Nadia’s video was great fodder for a vid of our own too. We don’t look this good in lingerie, but we make out alright.
