Following a conversation that Rich…! and I had, we decided to design and print a couple T-shirts for a few like-minded individuals, guys mostly. Okay all guys. And, as usual, what started out as a fun ‘couple tees for a few peeps’ built into a lot more dudes on the list, for them to be packaged awesomely (including a very wordy and poncey tongue-in-cheek letter about taking this step to corporate clothing to align with our 12 intrinsic organisational values) and sent to their doors.

The idea and design of the shirt was a collaborative effort by Rich…! and myself for a (hopefully) ongoing project for Thunk!, but ideas without execution is nothing. Enter Trevor Mey.

Trev came up with the idea of how to package it, and he made it happen. We got some really rad exposure from guys like Mike Stopforth, Marc Forrest, Erik Vermeulen, Craig Rodney, Justin Spratt and mad props from some very influential people in the online space. Awesome. They thanked Rich…! and myself, but the real rockstar is Trev for the tough task of making it happen. He’s a legend, and you can’t have him, ‘cos he’s ours. Get your own.