The Tunnel Rats – Stephen Leather (@stephenleather)

This book really hit home for me as the core of it is based around a team of ‘Nam-vets who were stationed in and around the tunnels during the Vietnam war. I’m very fortunate enough to have visited a section of the tunnels in Cu Chi, even crawled through one, so having that as a base (I imagine) really helped me fully understand the extent of what they were going through.

The story follows a series of murders around the world, investigated by British Transport Police initially and followed by FBI, fake-FBI, Thai authorities and more, ending up with a BTP sergeant, a hired assassin, the ‘Nam vets and the killer navigating their way through the tunnels in search of the truth. An awesome book for anyone who loves a good crime thriller.

American Assassin – Vince Flynn (Website)

I’m a big fan of spy books, like Stephen Leather’s “Dan Shepherd” or Barry Eisler’s “John Rain” series’, so when Rich bought me American Assassin for Christmas, I knew it would be a goodie. This is my first “Mitch Rapp” book, which is great, ‘cos American Assassin has been written as a prequel to Vince Flynn’s 11 other books, with one more being launched in a few weeks. Excellent.

Mitch Rapp fans haven’t given it the greatest reviews, but with no history of his antics through the series this was a phenomenal start. It covers his initial draft to becoming an agent, and through his first missions. With a thirst for revenge after terrorists gunned down an airplane with his girlfriend on board, killing bad guys is his first priority, and he’s phenomenal at it. A superb spy book that has started my drive to finish them all. Can’t wait.

The Whipping Boy – Ben Trovato (@btrovato)

Ben Trovato is one mad cat. Smart, funny, crazy, he manages to make you think on a whole new level regarding current affairs, while also shaking your head in disbelief as to how he actually got to that conclusion. I think it may have to do with the drinking, or perhaps a few very hefty drags of fine cannabis, as he takes you on several journeys through articles he wrote for the Sunday Times (which brought back some great memories of ridiculous happenings in our lovely little country) and bizarre letters of employment to random organisations.

It’s a particularly easy read, as each letter or article is short and punchy enough to get the message across with ease, simplicity and big kick to whoever’s balls he’s targeting (Helen Zille’s included). I thoroughly enjoyed it, even though I felt a little dirty after reading it. I do, however, wish I knew how he came up with some of the content he creates. He’s one smart mo’fo’.

Empire – Brendan Jack (@brendanjack)

“Empire: How to Succeed with Nothing but Passion, Great Ideas and a Wealthy Family” is, as you can imagine, a hilarious tongue-in-cheek review from a spoilt rich kid’s perspective of making it big in life. I filed it under “Business” on my Kindle because (and I was as surprised as you may be) there were honestly some great lessons in it that made me think. I know, crazy.

I’ve always enjoyed Brendan’s humour, and it’s followed through with a tornado in Empire. If Richard Branson, Bono, The Queen and Barack Obama all shared a god-child, Lucien Dunlop Fantasia would be him. Able to buy anything (and I mean anything) at a whim, or brunching with celebrities you’ve forgotten about (but are still super famous), mixed with a penchant for hover boards and scented reading pillows, he’s done it. Lucien goes through life learning lessons from investing in ridiculous businesses to spending time in jail to drug-binges beyond compare, finally ending up in the great world of advertising, successfully selling denim fridge jackets, dildo alarm clocks and Ouma rusks. Okay I lied about the rusks, but I’m sure he had a hand in that too.

An absolutely hilarious and engaging book about the utmost extreme edge of where life could be, with a few great gems hidden inside. My favourite: Water always picks the shortest route to flow downhill. Water may be lazy, but it’s also powerful. Find this balance.

Overall, a fantastic holiday spent working my way through four phenomenal books. If you think like me, act like me and like the things I like, you’ll love all of them.

Not even!

I think the title of this post should actually be “Why Cell C’s marketing team should consider a career in sales”. Now, I’d imagine Trevor Noah (tw) to be a pretty smart guy, but to be sold into becoming the face of a widely considered struggling brand, they must have sold him the world. Not just in payment, but in the overall strategy going forward. And well done to them.

I don’t recall Cell C (tw) getting as much exposure as they have over the past few weeks, ever. It started off with praise and applause, then the ‘it was all a scam‘ fiasco when everyone (particularly journos who felt like their little feelings were hurt for being betrayed) slated the campaign at every opportunity. Now the logo story. When will it end? It probably has. And all Cell C can do from here is improve, because they are, essentially, starting from the bottom. And I have a feeling that they will.

Why? Because what the’ve done is completely polarise themselves to the market. You get the people who love what they’ve done, and the people who absolutely hate it. Both sides have the same amount of interest in waiting for what they’ll do next, and both sides are so passionate about their standpoints that they will vehemently argue over any platform, live or online, to try and prove their point. The result: A conversation about the brand. Awesome. So now Cell C has the whole country focussing on their next move, and when you have that much pressure to perform, you work your ass off to make it happen.

On the other side though, what if they don’t? What if this all came too suddenly, they’re not prepared for it, and Cell C loses everything? What does this mean for their new CEO?

Trevor has become the face, the captain of this huge faceless ship. It’s a lot easier for us to blame individuals when things go wrong, because shouting at a large cold building never helped anydoby. It’s exactly what they wanted to achieve with the new campaign: Speak to an individual (Trevor) and he’ll sort you out. People buy in to that. But it has it’s disadvantages too.

Bottom line: If the brand you advocate goes down, you’re going down with them. It’s the captain’s duty. Let’s just hope the powers that be (unfortunately I don’t think Trevor is one of them) can steer this ship past the iceberg and sail it to greener pastures.

Reward-if-found – the honesty incentive – is a simple concept: Place a sticker on your worthy possessions, and if one of them ever gets lost, the person who finds it SMSs the number on the sticker to 33105. The back-end system then notifies the owner via SMS and email, the owner and finder are connected and make arrangements to do the swap. The name obviously implies that a reward will be given for finding, which is a small price to pay for data retrieval, buying another device, the hassle of claiming from insurance, etc.

I challenged him on a few things though:

Me: “This can’t obviously replace insurance, ‘cos not everyone is a good person.”

Steve: “It’s not an insurance replacement, it’s relying on the goodwill of your fellow South Africans. Insurance companies are interested in this because they see their customers’ claims being reduced significantly.”

Me: “So can’t I just stick something I made myself on my possessions and hope people will phone me?”

Steve: “Of course you could, people do already (like on their luggage), but the service which is easy to use by sending one SMS or logging on to the site is a guarantee to get the original owner in contact with you, and the name suggests you’ll be rewarded, which is only fair.”

Me: “But what if someone holds my laptop ransom and demands a lot more than the reward I want to offer them?”

Steve: “RICA enforces all cellphone numbers to be attached to a specific person with all of their details. Should someone want to take a chance like that, the owner can contact us and we will go the legal route, bringing in lawyers and the Police, because we have their details and they can be found.”

So they’ve done their homework. But what I want to know is:

1. Would you use it?

2. If yes, would you pay a monthly fee relying on the honesty of others?

I started writing a recap of the event, but Paul Jacobson beat me to it, and probably did a better job of it anyway. Overall, I’m lank excited about the Nokia Maps Player, and the Nokia Booklet 3G, which is one sexy little piece of equipment.

Read Paul’s post here. Awesome.

Some people liked it, most thought it was a bad move. But…

The objective was to make a name for herself in the South African social media space. Whether it started out well, or not so well, today not many people are unfamiliar with the name Nadia van der Merwe. I can almost guarantee that going this particular route (the bad press) wasn’t her plan all along, but Nadia really did make a name for herself.

Did it play out how I would imagine she envisioned it? No. Did she fulfill the primary objective? Absolutely. How she capitalises on this now, however, remains to be seen.

The boys at Jo’blog were kinda jealous that we didn’t have any online social media resumé of sorts, and thought Nadia’s video was great fodder for a vid of our own too. We don’t look this good in lingerie, but we make out alright.

What comes up more often than not are people’s longing to either do comedy or get a tattoo, but they just never had the guts to go through with it, almost always blaming the ‘too scared to get on stage’, or the ‘permanence’ or ‘soon-to-be-boredom’ with tattoos. It’s like a broken record.

I’ve been creating and writing comedy for as long as I can remember. I was fortunate enough to have a group of friends, including my family, who could see humour in everything, which led me to begin writing things down so that I could one day use it, either on stage, TV or in film.

A few years ago when I was doing video production I did some work with Riaad Moosa. On the last day of shooting, we were leaving the set and he shouted across the parking lot “Get on stage Don!”, after our earlier conversation about open comedy spots at Cool Runnings in Melville. It was an awesome thing to hear from someone like him. So I continued to write comedy, but never really considered getting on stage to actually use it.

Then last year we were invited to Missing Link for a talk by John Vlismas about creativity, and obviously used comedy as an example. One of the guys asked him how people can get into it and he mentioned the open spots on Sunday nights at Cool Runnings. At that stage of my life I needed something to occupy my mind and free time, so after the talk I asked John how to book a spot, and got the number. Three days later, while driving to a meeting, I phoned Whacked Management and booked myself a spot. I put the phone down and felt like vomiting. It was honestly one of the scariest things I had to do. Taking that first step was huge, but now it was done, and all I had to do was show up and perform.

Long story short, I performed my first gig (which very few people have seen) and even though I look back on it now and think it wasn’t even close to what I’d expect to be a good set, I walked off stage feeling like I’d wrestled a lion, and tamed the bastard. No-one can ever explain that feeling of total bliss. Too rad.

The thing is, the big step wasn’t actually getting on stage, it was taking that first step and getting booked in. Once I knew I had to do it, I knuckled down and made it happen. I wrote a set, I consulted friends, I perfected it so that I could deliver as effective a show as possible. Now I just can’t get enough.

This doesn’t only apply to comedy or getting a tattoo. What, in business, are you thinking about doing but are too scared to implement? Do you have an idea that could possibly help your business? The worst that can happen is you fail, but at least you can say you tried.

This post (although old, but definitely still relevant) explains how, while few CEOs are as candid about the potential for failure as Isdell, many are wrestling with the same problem, trying to get their organisations to cosy up to the risk-taking that innovation requires. “Everyone fears failure. But breakthroughs depend on it. The best companies embrace their mistakes and learn from them.”

It goes back to that saying “You always regret the things you didn’t do.” You’ll never know unless you’ve tried.

Just do it.

Eh? You may be asking yourself. Yup, that’s right, but not a direct trade. She’s trading up incrementally to finally get the offices she dreams of for her company, as well as contributing some space to mentoring a start-up entrepreneurial enterprise.

Her trades so far: One matchstick for a green ballpoint pen for a fluffy frog for 3 business books for 18 bottles of wine for a holiday in Utopia for 3 grand cash for a balloon safari with champagne breakfast for two.

If I’m not mistaken, right now she’s looking for an iPhone to trade for the balloon safari.

Any takers to fulfill this dream?

Hi there we Specialise in web hosting and design
Websites From R99 A month.
R2250 for 5 page website design
R1250 for 3 page website design
R500 for 1 page website design
Monthly hosting R99 on any website
We also Specialize in Printing , signage, buisness cards , flyers , badges our current specials are:
500 full colour gloss business cards @349
5000 full colour flyers A5 gloss @1450
Badges R30 each
Magnet car signage A3 @ R190
Please contact us regarding any of these offers on
cell:0734569788
Best Regards
Riche’

Right. I’m gonna give you my thoughts before I actually give you the link. So where to begin? Ok:

As the site loads, an untreated, untrained voice welcomes you to his site (his name is not Riche’). The voice then proceeds to read, yes, read the text on the front page to you, just in case you didn’t like the sound of your own voice reading it to yourself in your head.

My best though is when he stumbles his words. Classic. No ‘Oh shit I buggered it up let’s re-record’, they’ll just use as is, because, who really cares, right? It’s only a website, and we sell website solutions, who will really judge us? I mean, really!

During two of the stumbles, however, and this really blows my mind, he realises that there’s a word missing from the text on the page, so he pauses, figures it out, and adds in the correct word. Apart from the re-record possibility mentioned earlier, what really worries me is that they haven’t added the words onto the page after realising that they’re missing. Because, who really needs those words to make the sentences correct? People will figure it out, c’mon!

The cherry on top, and yes, I waited for it, is that the voice is repeated. Over. And over. And over again. I just don’t understand.

Also:

- The Our Services page reads Our Serviecs.

- How we work is riddled with spelling errors.

- Recent designs doesn’t have links on the thumbnails.

- About us is exactly the same, barring two spelling corrections, as How we work.

- Contact us produces a ‘404 not found’ error.

- Their 3 packages (Starter, Premium and Business) have a ‘click to order’ button below, but all 3 go to the same email addy, with no defining subject lines, not making it as easy as possible for the consumer to order what he wants, so he has to fill it in himself. Now, more than ever, you need to make it super-crazy easy for someone to give you their money. And it’s not a difficult thing to do, it’s a tiny bit of code, which even I could do, and that’s saying a lot!

The whole site is a bit of a ‘mare really.

So maybe I’m being horrible. I know there are plenty of sites out there which are just as horrid as this one, but I still can’t get over this one little fact:

If you are selling something, no matter what it may be, you need to be absolutely sure that you, yourself, portray the ultimate in what it is you do.

How can you expect people to trust you to deliver on a professional, effective product if what you have created for yourself is far from up to scratch?

If you don’t look after yourself, why should I believe you’d look after me?

I’ll never get it.

Oh, link here.

Blue skies
Love
Rich…!

The Loeries deserve this…!